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Canadian Mental Health Association, NL

The Canadian Mental Health Association, Newfoundland and Labrador Division (CMHA-NL), is a voluntary, non-profit, charitable organization established in 1964 to promote a better understanding of mental health and mental illness in the province. As a division of the national Canadian Mental Health Association, their mission is to promote the mental health of all our citizens, and to support the resilience and recovery of people and families living with the realities of mental illness.


Year(s) Funded: 2005, 2007, 2010, 2013, 2014, 2017

Amount of Funding Awarded to Date: $61,400


Address City Province Phone Country
603 Topsail Road   A1E 2E1 St. John's NL 709-753-8550 Canada

Program(s) Funded:

Program: Talk Today $13,400 (2017): This program is a mental health education program designed to help athletes and their supporters learn about mental health and to support individuals who may be struggling or at risk of suicide. It is designed for young adults aged 15 years and older.

Funding from United Way was used to provide training around mental health and suicide prevention to school staff, administration, and students.

Think Twice $15,000 (2014): This program was designed to challenge youths on their attitudes and beliefs about mental health and illness. Think Twice is a presntation which uses popular culture, role playing and humor to keep student engaged.

Funding from United Way was used to expand the program across the province and ensure there was equal access to resources wihthout financial or geographical barriers.

Program: Mental Health for All $7000 (2013): The Mental Health for All program is designed to support individuals both inside of the prison system and amongst the general population. It aims to address factors in our daily lives that can affect our mental health, and apply realistic strategies to improve and maintain good mental health.

Funding from United Way was used for educational sessions held in the community, as well as in Her Majesty's Penitentiary. Sessions were tailored toward specific issues and needs, ensuring that the CMHA achieve their goal of improving mental health and preventing more serious mental and physical illnesses.

Program: Canadian Mental Health Association Public Awareness Campaign $5000 (2010): CMHA-NL wanted to increase its presence across the province through public service announcements and other relevant information in an effort to increase public awareness and reduce stigma as it relates to mental health and mental illness.

Funding from the United Way was used to participate in VOCM's key program allowing them to maximize the amount of airtime they receive based on the special rate offered to a select group of non-profit organizations. VOCM agreed to run ads on a regular basis allowing the message to change up to six times per year and matched United Way funding with 3 times the amount of airtime.

Program: Promoting Seniors Mental Health in Newfoundland and Labrador $20,000 (2007): Funding from the United Way supported the development of a DVD-based education product which uses local experts to educate front-line staff on senior's mental health issues.

Program: Mental Health Resource Centre $1000 (2005): The Mental Health Resource Centre has a widespread collection of books, articles and videos for all age groups on a variety of issues including mental illnesses and coping strategies for maintaining good mental health. The Centre also has a special series of information pamphlets that discuss mental illnesses and various life issues.

Funding from the United Way went towards the purchasing of quality supplies for the Mental Health Resource Centre.